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address: 7/11, Khreshchatyk St., Kyiv

E-mail:   uks@coop.com.ua -, JavaScript

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News of UKRKOOPSPILKA

27.10.2017

The corporate style of consumer co-operation markets

At the initiative of the Board of Ukrkoopspolz in 2015, the work on the design project of the modelbook of elements of the brandbook for cooperative markets began, which aims to comply with corporate style standards in the design of consumer co-operation markets using the elements of the international trademark COOP.

One of the elements of the brandbook is a generalizing image (emblem) of the corporate hero of the markets. Since the layout of the corporate hero in the system of consumer co-operation was developed for the first time, four variants of this image were produced, which were sent to the unions of consumer associations of nine regions of Ukraine for discussion and suggestions.

The Board of Ukrkoopspilk took into account the proposals of the consumer unions and adopted a resolution "On the corporate style of markets" dated 05/26/2017, No. 10, which approved the "Guidelines for the use of corporate style by the markets of consumer co-operation" and "The general image of the corporate hero of the markets".

Currently, work is underway to register the right of Ukrkoopsoil on the image of the corporate hero of the cooperative markets.

For the electronic version of the brandbook of cooperative markets, please contact the Ukooprinctorg association.